ABBA The Museum opens in Stockholm [www.abbathemuseum.com]
At last, ABBA The Museum opens in Sweden. ABBA?s collected works?will be showcased in a contemporary, interactive setting at Swedish?Music Hall of Fame, a new exhibit venue located at Djurg?rden,?Stockholm, set to open next year.
? ? ?The great search for all things related to ABBA?s music, lyrics,stage?costumes, musicals and films has gone on for quite some time.?And Swedish Music Hall of Fame provides the perfect framework?for it, says original ABBA member Bj?rn Ulvaeus.
? ? ??ABBA The Museum will fit right in at Swedish Music Hall of Fame, as?it is a part of Sweden?s pop history. And the location at Stockholm?s?Djurg?rden feels like coming home,? says Ulvaeus.
Behind the scenes, Mattias Hansson ? Managing Director of ABBA?The Museum ? is in charge of getting the museum up and running.??Swedish pop music is an important part of our cultural heritage?, says?Hansson. ?And ABBA is one of our most well known international?brands. It?s our duty to give their work a permanent space here.??ABBA remains Sweden?s most successful band of all time, with sales?of 378 million albums around the world. ABBA The Museum will span?the band?s career all the way from the start in 1970, via the breakthrough?with ?Waterloo? in 1974, the grand world tours and finally, the?split in 1983. Since then, ABBA has lived on through a wide range of?musical projects run by Bj?rn Ulvaeus and Benny Andersson, whose?musical ?Mamma Mia!? revived the public?s interest in ABBA?s music?yet again. An interest that never seems to fade ? in May, ?ABBA Gold??was officially named the third best-selling album ever in England.
?We?re proud and very happy that ABBA chose Swedish Music Hall of?Fame to put their work on display and tell their own, personal story,??says Charlotte Wiking, Managing Director of Swedish Music Hall of Fame.?Swedish Music Hall of Fame will show temporary as well as permanent?music exhibitions ranging from the 1920?s until today. In addition, there?will be a Hall of Fame devoted to Swedish pop music. Several guest?curators and music industry representatives will be involved in making?the exhibitions interactive and experience-based. The venue will suit?a wide audience, with a special nod to children and young people.?In addition to the exhibitions, the venue will also host unique events?linked to current music happenings; small and intimate gigs; courses?aimed at schools and music lovers; a hotel called Melody Hotel; a?restaurant with a bar, and a shop. ABBA The Museum will no doubt?attract international attention and pull crowds into the 5,000 square?ft building, situated between amusment park Gr?na Lund and art?gallery Liljevalchs at the heart of Djurg?rden.
In the first year alone, several hundred thousand Swedish and international?visitors are expected to discover ABBA The Museum.
The tickets are to be released later in the autumn and will be available?at SJ?s outlets ? phone +46 771-757575, SJ?s Resebutiker and?www.sj.se/upplevelser.
Some of the entertainment industry?s most prominent establishments?stand behind ABBA The Museum: Parks and Resorts (Gr?na Lund),?Universal, Polar Music, Synergera R?ttighetsf?rvaltning and?Eventum have all contributed to its existence.?Proud business partners with an in-depth involvement include?MasterCard, SJ, Stockholm Arlanda Airport and Viking Line.?Media partners include SBS Radio and TV 4. More partners will?be added soon.
Source: http://abbamikory.blogs.com/abbamikory/2012/10/abba-the-museum-opens-in-stockholm.html
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